An Android app is a program that runs on mobile devices that utilize the Android operating system. Along with IOS, it is one of the most popular mobile operating systems. Softwares for devices that operate within this environment can be downloaded for free from various websites, or directly from your cell phone.

On Google Play you can find thousands and thousands of programs, each offering different functionalities. For every action performed in daily life, there is software. Whether we need to consult a map, book a ticket at the cinema, make purchases online, or even check the weather forecast, it only takes a few clicks on our cell phone to get the information or services we are looking for.

The Android environment is very flexible and thus preferred by users because the applications are autonomous. They can be created by anyone and marketed or spread free on the internet.

The use of an application

The creation of an Android app can be useful to both offer additional services to one’s customers and as a form of self-investment. A company may have an interest in enriching its commercial outlets by creating a program that allows direct in-app purchases. A professional, on the other hand, may find it useful to develop and market software. In any case, the creation of an Android app should always be left to professionals.

How to do it?

Much like any other service provided by highly qualified people, the development of an Android app should never be improvised, but should follow a logical, precise procedure:

1. Evaluating the client’s and the user’s needs
2. Programming and writing the code
3. Testing the application
4. Localizing of the app for international users
5. Publishing the app online
6. Upkeep and publishing updates

In order to deliver a high-quality service, none of these six steps can be overlooked. Overlooking customer needs analysis and app programming can mean offering a product that falls short of certain quality standards, resulting in the alienation of the user.

In an increasingly fast-paced and globalized world, many companies and professionals choose to offer their products and services on the international market, and a program that can be used by foreign clients can be the proverbial extra gear. If the testing phase is important, so is the localization phase. These are tasks that not everyone is able to perform professionally, and they require the collaboration of a team of highly qualified specialists.

What solution to implement?

There are companies and professionals who decide to adopt economic solutions, by trying to create their applications themselves. The results, even if achieved, never turn out to be optimal. Usually, self-made apps receive a very low number of downloads from users. Hence most of the time the effort put into creating them isn’t worth the results they generate.

It is perceived as a very attractive investment strategy because it can save money in the short term. However, given the loss of potential profits it generates, this strategy should rather be put aside in favor of a more profitable collaboration with those who possess the programming knowledge necessary to create and test apps.