When it comes to designing a logo, it is crucial for each element to make up a harmonious whole.
A logo, in fact, does not only consist of the main symbol but may contain slogans or other secondary images.
All these elements must add up in such a way that they look like a single design, froming the so-called coordinated image.
This concept is the basis of a functional and effective logo, a system that should represent your company, not just a singular symbol but the entire graphic design aspect.
In essence, a logo must always be included in a visual system that can tell the story of your brand and your business.
What is a coordinated image?
The creation of a logo is much more structured than you might think. It isn’t just about finding an image or creating a design that can best represent a brand.
Instead, it is a long and detailed process, which has per aim to create harmony so that every single element that is part of the logo creates a unique image.
That must be the perception of those who look upon the logo, it must appear coordinated and consistent with what it represents and wants to communicate.
We all know logos like Ferrari’s or Apple’s and anyone, when thinking of the Ferrari brand for instance, immediately imagines racing cars, the color red and the prancing horse.
This is a perfect example of a coordinated image. It is, in fact, a logo so connected and harmonious that it allows anyone to associate it with the brand, what it represents and all its facets.
Our service for the realization of a coordinated image
The creation of a coordinated image is the last step, before a logo can be considered definitive.
It is a process that involves various professional skills, although the creative one is, of course, the most important.
Thanks to the realization of an effective coordinated image, your logo will be optimized in such a way that it will truly become the business card of your brand.
Every aspect will be taken care of down to the smallest detail, from the colors to the font to the shades, and the logo will of course be optimized for any promotional tool.
Whether printed on a business card, on a poster or on other promotional tools, your corporate image will best represent your message and the values of your company.
With a harmonious and functional corporate identity, every detail of your logo will speak for you and communicate your message.
Users will find in every part of the logo that fundamental coherence useful to transmit and understand your message or the identity of your brand.
Developing a coordinated image is a fundamental step that should never be underestimated when creating your logo.
For this reason, it is important that you always rely on professionals in the field. They will be able to understand your needs and to best translate them to form a coordinated image.
Starting from a well-constructed logo, characterized by a consistent and effective corporate image, is the first step towards promoting your brand.
You can contact us for more information, or you can request a free quote.